Can you sell over the phone using Neuromarketing? Picking up the phone to make a call to sell a product or service can be difficult and sometimes it can even arouse a bit of fear. The main reason is that in most cases, you have never had interactions with those on the other side of...
The best mail company in the world is Swiss Post The Swiss national postal service Swiss Post has recently been proclaimed the best postal system in the world by UPU (Universal Postal Union). Well yes, when it comes to reliability, integrity, services and innovation, the Swiss postal organization is undoubtedly among the best ever compared...
Implicit Reaction Time applied to Neuromarketing In this article I want to talk about Implicit Reaction Time testing (IRT), a particular family of tests used by experts in Neuromarketing to explore the implicit attitudes of consumers. These tests, which are based on scientific psychological literature, are able to capture people’s immediate, instinctive or unconscious reactions...
Are Neuroselling and Neuromarketing the same? In the new economy, traditional marketing strategies are no longer sufficient and the use of neuroscience to apply to marketing is undoubtedly a revolutionary support for the sale of products and services. In particular, Neuroselling and Neuromarketing are literally revolutionizing the global sales industry. Many people ask me what...
Neuromarketing for E-commerce has quickly taken off in recent years and has found plenty of converts It has become essential to craft marketing strategies that incorporate some psychological features into it and there are some important techniques to keep in mind to boost sales. According to a BSIE (Business School of Innovation and Entrepreneurship) study,...