Marco Baldocchi Group
Mobile & Augmented Reality Developer Agency
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Neuromarekting tools

How does fMRI work in Neuromarketing?

Neuromarketing and its tools As already said several times, the term Neuromarketing refers to the use of neuroscience to understand how people think and make purchasing decisions. This obviously involves various unconscious brain processes that people are not aware of. Neuromarketing experts use a variety of tools and techniques to measure consumer responses and behaviors,...

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