Marco Baldocchi Group
Mobile & Augmented Reality Developer Agency
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Neurocopywriting, how to make contents more effective with neuroscience

When neuromarketing meets writing, neurocopywriting is born In the previous articles we have seen how neuromarketing is able to predict (not manipulate) the purchase choices of a consumer through well-defined techniques and devices. Today we are dealing with neurocopywriting, one of the new frontiers opened by neuroscience. The term “neurocopywriting” is recent and has been...

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