What does eye tracking do? Many of you have asked me what exactly eye tracking is and how it is applied to Neuromarketing. Let’s start with a definition. Eye tracking is also known as eye monitoring. In practice, it allows to detect the aspects on which the attention of a person is focused. In other...
Neuromarketing for E-commerce has quickly taken off in recent years and has found plenty of converts It has become essential to craft marketing strategies that incorporate some psychological features into it and there are some important techniques to keep in mind to boost sales. According to a BSIE (Business School of Innovation and Entrepreneurship) study,...
A certificate of enormous and absolute professional value has arrived for Marco Baldocchi, Tuscan entrepreneur and esteemed expert in digital communication and marketing, selected among the ten leading speakers of the “Neuromarketing Series 2021”, as a result of his in-depth studies in the field and the innovative consulting of his communication agencies (On Web, based...