SMALL DATA IDENTIFIES THE REAL NEEDS OF YOUR CUSTOMERS Over the past decade, Big data analysis has played a central role in the corporate strategy of many brands. This is because Big data is able to provide a huge amount of impersonal information that predicts future consumer orientations. However, the advent of the pandemic and...
Neuromarketing for E-commerce has quickly taken off in recent years and has found plenty of converts It has become essential to craft marketing strategies that incorporate some psychological features into it and there are some important techniques to keep in mind to boost sales. According to a BSIE (Business School of Innovation and Entrepreneurship) study,...