A certificate of enormous and absolute professional value has arrived for Marco Baldocchi, Tuscan entrepreneur and esteemed expert in digital communication and marketing, selected among the ten leading speakers of the “Neuromarketing Series 2021”, as a result of his in-depth studies in the field and the innovative consulting of his communication agencies (On Web, based...
What do the slogans of Nike, of the election campaign of Obama and Uncle Sam have in common? The answer is that they use emotional marketing. Let’s find out how. The slogans used in their campaigns are imprinted in our memory because they use a very strong emotional lever, who doesn’t associate the 3 to...