Marco Baldocchi Group
Mobile & Augmented Reality Developer Agency
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Enterprise Mobile Applications

In the increasingly complex and fragmented journey of the consumer, the mobile channel plays the leading role and the bridge between the world of online and offline: a touchpoint that cannot be overlooked if you want to ensure a multichannel experience.

Through a cross-functional team we work on all aspects of creating a mobile application to reach your users: from strategic design to implementation, using an approach and methodologies capable of adapting to specific needs and actively involving all project stakeholders and to effectively integrate the processes and management systems of your company.

Development Phases 

- Specific UX / UI design for apps, smartphones and tablets using neuroscientific test;

- Application integration (middleware and backend);

- Development and beta testing of native mobile apps

Our Approach 

To ensure the success of a mobile app, there are many elements to be taken into consideration: the small size of the screen, the use in mobility contexts, the search for "moments of use", the needs for integration and security, system stability, release policies.

This is why we adopt a three-phase approach:

- First Step
We start from the needs analysis, we define the features and functionality of the app with the customer. We evaluate the technological and integration aspects in order to create dynamic prototypes of graphic interfaces.

- Development
We create the mobile app by adopting the latest technologies, integrating the various mobile and enterprise backend components.

- Delivery and monitoring
We take care of the distribution of the app to users, through public marketplaces or enterprise stores, remotely checking that everything works as expected.

Augmented Reality

The Augmented Reality app development undoubtedly represents a significant step forward in the consumer experience of a company product or service, but above all a necessary choice in the future for the digitalization of the business.

The fundamental principle of Augmented Reality is the so-called "overlay", or the superimposition of digital content in the real environment in which the user is at a given moment. In this way people can interact with both physical and digital elements.

To use this type of technology, different hardware tools can be used, ranging from the smartphone with its video camera to various types of smart glasses.


We are pioneers in the use of this technology and we create reliable and completely custom applications, focused on the specificities and objectives of a particular business. Easy-to-use solutions, with a great functional and visual impact and maximum communicative effectiveness and great ability to interact.