Taking into account this emotional self-regulation, it was important to organize a menu that would allow for less cognitive effort.
Analyzing the data “plate by plate”, we decided to organize a second experiment.
This time, the menu consisted of dishes that created a dynamic flow of emotional changes (peak-valley-peak) concluding the experience with one of the most “impactful” courses.
The results were really interesting!
The average threshold of emotional reaction was extremely higher:
For the presentation of dishes +62% while for the tasting phase the average was even varied from negative to positive.
We concluded the test with an interview (recorded and with analysis of facial microexpressions) face-to-face with the candidates.
In both cases they reported that the experience had been very interesting.
In the first case, 32% reported that it had been “long-lasting” .
However, the two experiences had the same duration.