Therefore, it’s clear that eye tracking is a powerful means for Neuromarketing.
In fact, through this innovative technology, you are able to provide useful answers to various questions that companies ask about the sale of their products or services.
For example, how and for how long are promotional messages and announcements perceived?
Or, which attract more and which attract less?
Eye tracking provides static and dynamic representations of the effect of an advertisement or observation of a product, analyzes the fixation of a consumer urged to identify a message, a detail or to observe freely an element that can be a display etc.
For example, in a video it can give us confirmation that the attention of the audience is focused on the subject of the video itself and not on elements that can sometimes distract the attention.
Any questions? Then email me at m.baldocchi@on-web.net