Marco Baldocchi Group
Mobile & Augmented Reality Developer Agency
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How does fMRI work in Neuromarketing?

Neuromarketing and its tools As already said several times, the term Neuromarketing refers to the use of neuroscience to understand how people think and make purchasing decisions. This obviously involves various unconscious brain processes that people are not aware of. Neuromarketing experts use a variety of tools and techniques to measure consumer responses and behaviors,...

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Implicit Reaction Time, know what people think of your brand

Implicit Reaction Time applied to Neuromarketing In this article I want to talk about Implicit Reaction Time testing (IRT), a particular family of tests used by experts in Neuromarketing to explore the implicit attitudes of consumers. These tests, which are based on scientific psychological literature, are able to capture people’s immediate, instinctive or unconscious reactions...

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Facial coding in Neuromarketing

Facial coding, its evolution over the time The concept that we reveal our true emotions with facial expressions was proposed in 1872 by the famous evolutionist Charles Darwin in his work: The Expression of the Emotions in Man and Animals. Darwin believed that mammals revealed their emotions with their faces. However, the subject was not...

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