Marco Baldocchi Group
Mobile & Augmented Reality Developer Agency
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How does fMRI work in Neuromarketing?

Neuromarketing and its tools As already said several times, the term Neuromarketing refers to the use of neuroscience to understand how people think and make purchasing decisions. This obviously involves various unconscious brain processes that people are not aware of. Neuromarketing experts use a variety of tools and techniques to measure consumer responses and behaviors,...

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Neuromarketing and appetizing images

Food images that turn on the brain We have been talking for while about how to make images that can “turn on the brain” of our potential clients. However, we do not take into account that, since there is no magic bullet (a theory for which there would be a “universal message of conviction”) we...

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Implicit Reaction Time, know what people think of your brand

Implicit Reaction Time applied to Neuromarketing In this article I want to talk about Implicit Reaction Time testing (IRT), a particular family of tests used by experts in Neuromarketing to explore the implicit attitudes of consumers. These tests, which are based on scientific psychological literature, are able to capture people’s immediate, instinctive or unconscious reactions...

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Neuroselling: Let’s sell with the brain

Are Neuroselling and Neuromarketing the same? In the new economy, traditional marketing strategies are no longer sufficient and the use of neuroscience to apply to marketing is undoubtedly a revolutionary support for the sale of products and services. In particular, Neuroselling and Neuromarketing are literally revolutionizing the global sales industry. Many people ask me what...

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